With my unique background in UX design and Cognitive Psychology, I bring a data-driven approach to drive design decisions through evidence-based insights. My educational background in human-centered design and behavioral science, combined with my previous experience in various SaaS companies, has equipped me with the skills to deliver user-centered solutions that meet users’ needs and business objectives.

My approach to UX design and research is grounded in a user-centered design methodology, which places the user's needs at the heart of the design process. I am well-versed in both qualitative and quantitative research methods and am experienced in conducting usability testing, surveys, interviews, and experiment design. I understand that research is critical to the success of any product or service, and I am committed to going above and beyond to ensure that the user's needs are met.

I pride myself on my attention to detail, my ability to think systematically, my impeccable work ethic, and my strong sense of empathy for users. I am a firm believer that the best solutions come from putting myself in the shoes of the user and understanding their needs, desires, and pain points. I have a keen eye for detail and can quickly identify areas of improvement in a product. Whether I'm working on a new product or refining an existing one, my goal is always to create experiences that are intuitive, engaging, and empowering for the user.

When I was a kid…

I was passionate about drawing and graphic design, and dreamed of becoming a manga artist (and later a concept artist). However, as I grew older, I became fascinated with understanding the human mind, which led me to pursue a degree in psychology. But I still felt drawn to design, and eventually discovered the perfect combination of my passions in Human-Computer Interaction and UX design. Despite my decision to change careers in my adult age, I am now grateful for the unique perspective and skill set that I bring to the table, and the ability to drive design decisions through a deep understanding of human behavior.

(Apparently, I am not blond, this is just my drawing!)

About me

Don't make me (the users) think

Don't make me (the users) think

Users spend most of their time on other sites.

Users spend most of their time on other sites.

Pay attention to what users do, not what they say.

Pay attention to what users do, not what they say.

My favourite quotes 😺